Founder Type

En   The poster highlights the Chinese characters of FounderType. The Swiss studio Balmer Hählen admires the beauty of this writing, but unfortunately doesn’t know how to read it. Hence the idea of playing with the Chinese phrase “I like these shapes, but I don’t know what it means”. This typography becomes for the studio as graphic forms, which combine with geometric forms. These different shapes interlock with each other and create a structured visual